One of the best ways to make money when it comes to football betting is to specialise. That is – to drill down into ‘niche’ betting areas where the bookies are vulnerable as they simply don’t have the time to check the odds on every market.
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For example, take a look at any Premier League football game with one of the major bookmakers. Each game often has a bewildering array of sub-markets beyond just the simple Team X to beat Team Y traditional bet. Then multiply those markets by the number of games in an average weekend – the amount of markets to bet upon goes into the thousands!
With so many markets the bookies get lazy and use computers and formulas to help them price up some of the more obscure bets – leaving them vulnerable to a shrewd punter with an eye for value!
One such area they are particularly vulnerable in and ripe for exploitation is that of ‘Corners Betting’, which a number of our experts at SBC have been tapping into of late. Which is why we have this first part of a 3 part guide on ‘how to bet on corners’ to share with you.
If you like this article, be sure to check out our full corners betting insight, including our full strategy to make it work and interviews with 4 corner betting experts in Smart Betting Club Issue #67.
Betting On Corners – An Introduction
For those of you new to betting on corners, it’s worth running through some of the basics to get you up to speed.
To help with this we will use the Genoa V Inter game from the 13th December. The best prices are as follows:
Genoa: 3.50
Inter: 2.32
Draw: 3.35
Next, lets look at the corners betting for this game and one one of the most popular markets – the team to enjoy the most corners during the game. As you might imagine, this is a simple bet on Team A to get more corners than Team B. Although it is worth noting that if corners tally is equal at the end of the game, this bet will lose.
Looking at the markets for most corners, three bookies had priced this up and the best prices for each team were as follows:
Genoa: 2.35
Inter: 2.1
Draw: 7.0
Comparing these prices on most corners to the market on which team will win, the bookies seem to think that Genoa have a much greater chance (2.35) of winning the most corners market than the actual game (where they are 3.50).
Naturally we have to factor in the fact a draw in the most corners market is much less likely than a draw in the actual scoreline, yet that is quite a drop. There must have been something about Genoa and their style of play (and no doubt historical record when it comes to corners to see them such a short price).
Indeed, this short price on Genoa to win the most corners was correct as although Inter won the game 1-0 in a fairly dominant performance, Genoa still went on to win on corners 6 – 4.
Corners Handicaps Explained
For some fixtures, especially those whereby there is a strong favourite, you also might like to consider betting in the Corners Handicap markets.
To illustrate when such a bet might be appropriate lets study this fixture between Tottenham and Sunderland, where the home side were strong favourites at just 2/5 to win the game.
Reflecting the expected dominance from Spurs, Bet365 also priced up the most corners market as follows: 1/7 Spurs, 11/2 Sunderland and the draw at 10/1.
Many punters quite rightly are not keen to take on 1/7 favourites too regularly and so in this instance, you may want to consider betting with a handicap, that is to say to give Sunderland a head start on corners, which levels out the price and playing field. This can be found in the ‘Corner Handicap’ market, which is also fairly popular.
In the same Spurs- Sunderland game, Bet365 offer the following Corners Handicap market:
In this instance, you are effectively starting the game with Sunderland 4 corners ahead of Spurs. You can then take 21/20 on either Sunderland or Spurs with that in mind or on the 13/2 on it being level pegging.
Often times, this can be a fairly decent market to play if as we see above the outright most corners market is offering stingy odds.
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Total Corner Markets
Another very popular angle for corners betting relates to the number in each game, with the ‘total corners’ market worth exploring.
The majority of games finish with between 9 to 11 corners, so it’s normal to see markets based on over or under these figures.
For example, take the St Johnstone V Aberdeen game, where you can see a whole range of spreads on Oddschecker depending on what bet you wish to take…
There are plenty of markets on show here to illustrate the choice on offer to you such as…
Under 9 corners – Ladbrokes are offering the best priced 7/4 that there will be less than 9 corners.
Under 10 corners – Skybet, Blue Square & 888 Sport are offering 11/10 there will be less than 10 corners.
Over 10 corners – Bet365 are offering evens that there will be more than 10 corners.
Under 11 corners – Victor Chandler offering only 7/10 on less than 11 corners
Over 11 corners – Sporting Bet are offering 7/4 on over 11 corners in this market
There are also a range of other bets you can take such as exactly 10 corners or spreads such as between 9-11 corners with Sportingbet at 6/4.
The shrewd of you may notice the differences in prices between a number of bookies in this market. For example in the over 11 corners market, Paddy Power offer only evens, whilst Ladbrokes and Sporting bet go 13/8 and 7/4. Making it clear how important it can be to shop around when betting on corners.
Often you will find a whole range of other markets if you investigate further, so there are plenty of areas to specialise further such as:
- Half with most corners
- Most corners in first/second half
- Race to 3 corners
- Half corners over/unders
- Total corners – home or away team
My advice though would be to steer clear of more random markets such as First or Last Corner or even the Time of first corner as these play into the bookies hands. It would be very hard to predict such an outcome.
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One of the secrets to football betting success is to find a niche in which you can specialise, such as betting on corners. In footbal terms, this may mean focusing on a particular league or set of teams in a certain geographical area, or to find specialist betting alternatives to the standard Match Winner markets. Since bookmakers don’t often devote the same resources to pricing up these markets that they do with the more popular options, the result can be profitable opportunities for clued-up punters.
A particularly interesting aspect of the game that many punters choose to focus on is the corner count. This often-overlooked part of football is the basis for a plethora of markets, ranging from Most Corners bets to complex Multi Corner bets. To find out how you can profit from betting on corners, here is a helpful guide to the basics.
What is Corner Betting?
The development of corner betting has gone hand in hand with the explosion of football stats. In the pre-internet era, football reports usually mentioned the half-time and full-time score and perhaps the times of the goals, and little else.
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But these days, even tabloid newspapers will carry a range of stats for every match report, including shots on and off target, percentage of possession, and the number of corners won by each side.
The corner stat has led to an increasingly inventive range of corner-related markets, and some of the most popular are detailed below, but all corner markets have certain rules in common that corner betting novices should be aware of. First, in the event of an abandoned game, all corner bets are declared void.
Second, retaken corners and corners awarded but not taken before the final whistle is blown do not count towards the corner total.
Covering All The Angles: The Variety of Corner Betting
The basic corners option – sometimes referred to as the Most Corners – is a simple three option market in which punters have to pick from three options: Home Team, Away Team or Draw with the ‘score’ based on the number of corners each side earns in a game.
Building on this basic market, there is a variety of other options. Half Time Corners is essentially the same as the Most Corners market, but is settled based on the corner count at half-time, while Total Corners offers punters a range of numerical options on the total number of corners scored by both sides during the game.
Range of Corners
Sometimes the Total Corners market is supplemented by a Range of Corners market, in which punters can bet on whether there will be 0-7, 8-15, or 16+ corners in a game and there are usually separate Total Corners markets for both teams individually and for both halves, along with markets on which team will score the first and last corners of the game.
Multi Corners
The more complex corners markets involve a degree of maths. Multi Corners betting is based on multiplying the number of corners awarded in the first half by the number in the second half and is usually quoted as a price.
For example, a Multi Corner market between Manchester United and Liverpool might offer options of Under 25.5 at 5/4 and Over 25.5 at 10/11. If, for example this game produced six corners in the first half and five in the second half, the final total would be 6 x 5 = 30, so bets on Over 25.5 would be winners.
The X Corners market is a variation on the Multi Corners bet, but this time, the number of corners won by the home side is multiplied by the number of corners won by the away side.
What are Asian Corners?
Asian corner betting markets are an interesting variation on the standard corner markets. With an Asian corner market, instead of being given three options of Home, Away or Draw, or an Over/Under choice, each team is given a handicap.
For example, if Genoa are playing against Napoli, they might be quoted as a +5.5 handicap, while Napoli are -5.5. If you bet on Napoli to gain more corners in this game, you would need them to earn at least six more corners than Genoa to win the bet.
Asian corner bets that include a .5 element rule out the draw as an outcome so your bet will either be a winner or loser, but some Asian corner bets quote the handicap in whole numbers, for example: Genoa +5 Napoli -5. With this market, if Napoli earn exactly five more corners than Genoa, the bet is void and all stakes are returned.
Advantages of Betting on Corners
At first glance, betting on the number of corners in a game might seem an obscure option, but it can be profitable. The main advantage of betting on corners is that the distribution of corners in a game can often be a truer reflection of the difference in ability between the two sides than the final score.
This is simply because football is a low-scoring game. The number of corners earned in a game will almost always be a larger sample than the number of goals, and generally speaking, the larger the sample, the more relevant the statistic.
It makes sense that the team that has spent the most time near their opponent’s goal will usually be the better of the two and they will usually secure the most corners, even if they don’t win the game.
Which Matches are Best for Corner Betting?
If you make a chart of the times during a game when corners are awarded, you will find that they often come in clusters of two or three in quick succession, as one team has a turn pressuring their opponents’ goal.
Since it is impossible to say in advance exactly how play will ebb and flow during a game, this might suggest that predicting the number of corners in a game is extremely difficult, but with a little research, it is possible to make a good estimate.
The starting point is to focus on the two teams. The number of corners a team wins is often closely related to the number of shots a team has. A certain proportion of shots will be deflected or blocked, resulting in a corner, and the more often a team shoots, the higher the likely number of corners they will win.
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Likewise, the more shots a team concedes during a game, the higher the number of corners they will give away.
There are other factors to consider. Teams that focus on using the width of the pitch or aim to have a high number of crosses are likely to win more corners as the ball will more often be close to the byline. By contrast, teams that tend to defend in depth are more likely to concede more corners than those which defend higher up the pitch.
When choosing which matches to make your corner bets in, one approach is to focus on games between teams who are reasonably consistent in the number of shots they have and concede during a game on average, or between teams that have a consistent tactical approach resulting in a predictable number of corners conceded and won.
You might also gain an edge if you believe that a team is likely to adopt different tactics for a certain game – for example by playing two attacking wingers – which could result in an increased number of corners, and hence enable you to get a good value price on your corner bet.
Best Sites for Researching Corners
As the interest in football statistics and analysis has blossomed, the internet has yielded a bewildering array of sites dedicated to bringing you data on every aspect of the game, including corners.
Sites such as Soccerway.com and Football-Data.co.uk offer complete statistical breakdowns of the number of corners awarded and conceded, while Oddsportal.com is a great resource to check out historical odds in corner betting markets – enabling you test out your theories on real bookmaker’s prices.
And when it comes to researching the best odds for your corner bet, odds-comparison sites such as Oddschecker.com and BetBrain.com will help you zero in on the best prices available.
Conclusion
As with many niche markets, corner betting offers the chance for football punters to gain an edge by developing specialist skills and knowledge. Far from being a random stat, the number of corners awarded in a game can often be a fairer reflection of the relative dominance between two teams, and for the punter who is prepared to take the time to understand the characteristics of the various corner-related markets, corner betting can be a profitable area of focus.